It's not about being right or wrong. It's about being real, right now.
Michael Walker · Founder of MIQL
Architect of MIQL and the guy behind the book. Decades inside enterprise sales · observability, revenue operations, kickoff stages · the framework grew out of patterns he saw in real deals that survived and real deals that didn't. Brings the rigor; refuses to make it boring.
01 · The Arc
What happens together.
One or more of the four below. We can walk all of them, or you tell us to jump straight to the one you care about. Choose your own adventure with the founder · we'll go with the flow.
01
Opening
You talk. We listen.
Where you are, what's broken, what you've already tried. We arrive without a pitch deck, prepared to ask better questions than you expect.
02
Live scoring
We score a real deal.
Pick one currently in your pipe. We walk the five movements on screen. The score becomes the conversation.
03
Diagnosis
We name the gap.
What's at fact, what's at feeling, what's at fiction. The next move usually surfaces inside ten minutes of working together.
04
Recommendation
We shape the engagement.
Kits, expert-led adoption, or founder engagement. We tell you which shape fits and what the first ninety days would look like.
02 · Schedule it
Tell us what you have in mind. We'll give you our time.
A few fields, a candid response inside a business day, and a working session scoped to what you're actually trying to move.