The framework  |  OMIQL

Deal confidence in five simple movements.

Explore fact versus fiction for each movement, one card at a time.

OMovement 1

Business Outcome

A specific, measurable, written-down outcome the buyer would defend if asked.

Identifying the specific, measurable objective the buyer must achieve. Without a defined Outcome, the deal is built on sentiment, not physics.

Movement 2

Maps the Mutual Plan

A Mutual Action Plan the buyer is editing, not a one-sided seller checklist.

The specific numerical levers that drive executive decisions. We map the metrics that force a Yes from the economic buyer.

Movement 3

Compelling Insight that Inspires

An observation the buyer would not have brought themselves. Something they now repeat back.

Compelling, forensic observations that challenge the status quo and inspire the customer to take immediate action.

QMovement 4

Quantify Cost of Inaction

Cost of staying still vs. value of moving, in numbers the buyer's own finance team validated.

Calculating the cost of status quo versus the value of action. The financial weight behind the decision to move.

LMovement 5

Leadership Alignment

Peer-to-peer executive linkage that can authorize spend and absorb procurement.

Elevating the deal to the level that can authorize spend. We bridge the gap between technical champion and executive authority.

03 · Framework & Platform Compatibility

Keep your methodology.
Supercharge your execution.

Protecting your existing training investments is our priority. MIQL doesn't force you to retrain your organization or abandon your current playbook, it simply overlays your existing framework with an objective, evidence-based layer of deal truth.

MEDDPICC
Strength

A rigorous qualification language · champion, economic buyer, and decision criteria, all named and pressure-tested.

MIQL elevates

MEDDPICC tells the rep what to capture. MIQL turns those fields into one live score and the next collaborative move, so the rep leaves each call knowing what to do, not only what to log.

MIQL vs MEDDPICC · the deal review

Good deals slip away under the cover of great stories.

Subjective qualification questions naturally invite optimistic answers. MIQL cuts through the conversational narrative by introducing five objective, evidence-based checkpoints. By stripping out the fluff, you accelerate your deal reviews and isolate the hard facts needed to protect your forecast.

A manager opens the call: “tell me about the pain.” The rep, wanting to look good, answers with something plausible · “they're frustrated with their vendor.” It sounds right and it's nearly impossible to push on live, so it sails through. Three weeks later the deal ghosts. Nobody lied. The question just asked for a story instead of a fact.

Pick a movement · see the question that sounds good beside the one that forces a fact, and how it maps back to MEDDPICC.

The question that sounds good

What's the pain? Why do they need this?

How it unfolds

“They've got no end-to-end visibility and they're fed up with their vendor.” It sounds real, it's almost impossible to challenge live, so it slips through. No number anyone in the account would defend.

O the MIQL question

What number does this deal move · and would the buyer say it out loud?

What it forces

Either there's a measurable outcome the buyer owns (“cut quote-to-cash 30%”), or there isn't. Binary. No story survives it.

Not less rigorous · MEDDPICC, said in five

Streamlined validation

The best parts of your sales methodology condensed into clear, inspectable checkpoints. Spend less time talking around deals and more time closing them.

Binary deal health

Eliminate guesswork from the pipeline. Reps state the undeniable deal fact or name the risk immediately · there is no middle ground.

Data-backed commits

Forecast with absolute confidence using verified buyer actions. Commit to numbers based on real field execution, not optimistic room vibes.

Give your team five questions reality can answer.

See how the scoring works Run a review yourself
The Case · Industry research

Hard facts for Enterprise sales

Want the full stories? Open the case page
Run the math

Calculate true forecast risk.

Stop letting pipeline inflation mask your actual revenue numbers. Input your current data to instantly audit your pipeline, cut through the conversational noise, and see the exact cost of forecast slip on your bottom line.

Step 1 of 5 · move the slider to reveal the next
Reps in region
12
Quota-carrying sellers feeding the same pipeline.
Building your number

Answer the five questions to see what slips, and what MIQL wins back.

You know the framework

Launch a pilot
with your first team.

Test the framework with a single sales unit to see immediate impact. Establish an objective baseline, prove the execution model with real data, and prepare to scale it across your organization with absolute confidence.

See the rollout playbook
Value by function

Impact designed for
your specific role.

See how MIQL delivers tailored value across your entire revenue ecosystem · giving reps clear execution paths, managers faster coaching metrics, and executives total forecast accuracy.

Works on top of your existing framework

Don't replace your framework. Make it inspectable.

See how MIQL elevates each one