The Case · Twelve numbers

Real revenue deserves an inspection layer your teams will adopt.

For the brief to a CRO, the budget owner, or the skeptical regional VP. Research-backed industry numbers that frame the problem MIQL solves. None of these are MIQL's own outcome data · these are the industry conditions that make the framework necessary.

Use one stat, then the framework. Not all twelve at once.

Twelve numbers · choose your depth

How to use this page

Open with one stat. Then the framework.

For a CRO worried about commit credibility: the 28 percent slip rate. For a CFO worried about ROI: the 45-minute review time. For a VP of Enablement worried about ramp: the 70 percent year-one quota miss. Pick the one that maps to the pain your audience is feeling. Not all twelve at once.

Score a deal in 5 minutes Brief the CRO with the founder

Real revenue deserves an inspection layer your teams will adopt.

The seller quota attainment problem.

Of forecasted deals don't close in the quarter they're committed to.

Of pipeline opportunities end in “no decision.”

Decision-makers in a typical enterprise B2B purchase.

Of complex B2B deals get re-prioritized mid-cycle.

The pipeline coverage ratio most orgs run at, while win rates demand higher.

The median enterprise deal review duration.

Of new sellers fail to hit quota in their first year.

Sellers cannot articulate their buyer's primary KPI.

The fully loaded cost of a single misclassified Commit deal.

The win-rate lift on deals where Insight was delivered before the demo.

Of B2B buyers have done their own research before they want to talk to a seller.

Open with one stat. Then the framework.