Proof, told straight

Deals it closed. No story survives the audit.

Real outcomes from coaching live enterprise pipelines on the five movements. The counterparties are anonymized. The numbers are exact.

Win rate17% → 57%

A strategic acquisition team stops forecasting fiction

The situation: A regional super-region at a $2B global software company was closing 17% of what it committed. The pipeline looked healthy on the dashboard and missed anyway.
What was broken: Reviews ran on stories. 'They love it, they're frustrated with their vendor.' Plausible, impossible to challenge live, and gone three weeks later.
What we did: We installed evidence-based deal reviews. Every deal scored on the five movements · is there an outcome the buyer owns, a map they're editing, a number they'd defend. Facts or gaps, nothing in between.
The result: Inside a 90-day coaching cycle the team's win rate climbed from 17% to 57%. Same reps, same market · a pipeline they could finally trust.

Quota140%

The situation: A regional VP leading five directors and their teams wanted a repeatable way to call the forecast with confidence every Friday.
What was broken: Deal reviews ate 45 minutes and still left everyone guessing which commits were real.
What we did: We made the review binary and short · five questions reality can answer, scored the same way every time, so the whole org spoke one language about what was real.
The result: He entered the next quarter having already booked 140% of his number, with reviews that now finish inside 15 minutes · most in five.

Velocity< 90 days

The situation: At a Series C scale-up, the team went after a global enterprise account that wasn't even a warm lead.
What was broken: Big logos usually mean long, drifting cycles · exactly where deals stall and die in committee.
What we did: We ran it on a buyer-owned mutual action plan from the first call · a map the buyer edits and owns · keeping every stakeholder pointed at one outcome and one date.
The result: Seven-figure deal, closed in under 90 days. A second, comparable enterprise win closed in under six months the same way.

Range of impact108% of goal

The situation: Beyond enterprise software · two California regions for one of the big-four telecoms were last in performance heading into peak season. Proof the coaching method travels across very different sales motions.
What was broken: Low-performing teams usually get there on churn and burnout · fix the number, lose the people.
What we did: We gave the teams a repeatable motion and coached the behaviors that move the metrics.
The result: Both regions hit 108% of goal at Black Friday peak · from worst to first, and with no employee turnover.

Ramp18 → 9 mo

The situation: Reps were taking up to 18 months to land a meaningful first win · a long, expensive silence.
What was broken: Without a framework to step into, new reps improvise, and improvisation doesn't ramp.
What we did: We gave them something predictable and repeatable to run from day one · the same five movements their managers coach to.
The result: Time to first win cut roughly in half, to around nine months · every month earlier is real revenue and real retention.